Client Spotlight: Noble Mutt Brewery

Michigan's craft beer scene is crowded, which means a new brewery has to earn its shelf space fast. Noble Mutt Brewery has done exactly that.

Who They Are

Noble Mutt Brewery is a St. Clair County, Michigan craft brewery that's been called the state's fastest-growing local brewery. They locally source, brew, and distribute kegged craft beer to bars, restaurants, clubs, and sporting venues across Michigan, with brands like Anchor Bay Red, Noble Lights, and K9 Stout celebrating the outdoor, Michigan lifestyle their customers love. The brewery marked an official ribbon-cutting with the Anchor Bay Chamber in 2025 and has been building momentum ever since.

How JpCS Helped

We design poster graphics and the sticker designs that go on Noble Mutt's tap handles.

Tap handle stickers are a deceptively demanding format. It's a small surface, viewed from several feet away, sitting in a row alongside a dozen competitors all fighting for the same glance. Someone standing at a bar deciding what to order is making that call in about two seconds, often without reading a word. The design has to be legible at a distance, distinct from whatever is next to it, and instantly recognizable as Noble Mutt across an entire lineup of different beers.

For a brewery that distributes rather than pours its own, that handle is frequently the only brand touchpoint a customer ever encounters.

Connect With Noble Mutt Brewery

Craft beer with a Michigan outdoors spirit — worth tracking down at a bar or restaurant near you.

• Facebook: facebook.com/NobleMuttBrewery
• Untappd: untappd.com/NobleMuttBrewery
• Email: jerry.gura@noblemuttbrewery.com
• Phone: 810-512-4242

Work With JpCS

Growing brands need brands that grow with them. That's what we help build.

Ready to strengthen your brand? Schedule a free consultation at jpetrous.com | contact@jpetrous.com | 586-563-6634.