
When your business is boating publications, your brand has to feel like it belongs on the water — and that's exactly the challenge we love working on with Kyle Media.
Kyle Media is the Toledo, Ohio-based publisher behind two of the biggest names in boating: Great Lakes Scuttlebutt, founded in 1992 by Jerry Kyle and now run by his son Erik Kyle, and Latitudes & Attitudes, the number-one selling boating lifestyle magazine on newsstands nationwide, which Kyle Media acquired in 2022. Great Lakes Scuttlebutt covers boating life across every Great Lake, while Latitudes & Attitudes brings that same lifestyle coverage to boaters everywhere. Together, the two titles make Kyle Media one of the most recognized names in boating media.
JpCS serves as Kyle Media's video editor, turning raw footage into finished, cleaned-up content ready to publish across YouTube and Meta platforms.
Publishers face a specific version of the content problem: they're already producing constantly, and the raw material piles up faster than anyone has time to cut it. Editing is where good footage either becomes something publishable or sits on a drive. Our job is to make sure it's the former — consistently, and on a schedule that keeps two distinct magazine audiences fed.
Boater or not, these are worth a look for anyone who loves life on the water.
Whether it's a magazine, a marina, or a small shop on Main Street, we help brands show up the way their audience already sees them.
Ready to strengthen your brand? Schedule a free consultation at jpetrous.com | contact@jpetrous.com | 586-563-6634.







Your social media isn't generating leads — and the reason probably isn't what you think. Jonathan Petrous explains the platform mismatch and wrong-goal problems that kill most small business social strategies.
Read More
GEO, AEO, LLMO, AI SEO — the terminology in this space is a mess, and most articles add to it. Here's a straight explanation of what these terms mean and which distinctions actually change what you do.
Read More
Do you actually need a social media manager? Jonathan Petrous gives the honest answer most agencies won't — including when it makes sense and when it doesn't.
Read MoreJpetrous Creative Services proudly supports businesses across:
Macomb County • St. Clair County • Metro Detroit • Southeast Michigan
Including communities like:
New Baltimore • Chesterfield • Sterling Heights • Clinton Township
St. Clair • Marysville • Port Huron • Rochester • Auburn Hills • Detroit


































Jpetrous Creative Services (JpCS) provides a diverse range of creative services designed to elevate your business. Our primary services include:
Our availability can fluctuate as we do not have any set hours; we are always available via call or email to support you.
Billing is tailored to the service type. À la carte services are invoiced upon project completion, while retainer services are billed monthly and may require a deposit to begin. All services are billed on a Net30 basis to provide flexibility, and we’re committed to accommodating client preferences for a seamless billing experience.
Revisions are a natural part of the creative process, and we’re committed to accommodating reasonable revision requests to ensure your satisfaction. While we aim to gather all necessary information upfront to streamline the process, we understand that ideas and visions may evolve over time. Our goal is to maintain flexibility while balancing high-quality revisions with respect for timelines and commitments to all clients.
Yes, for select services—especially those that are ongoing or long-term, such as Creative Retainer Packages, Creative Consulting, and Social Media Management—a signed contract and deposit may be required. These agreements ensure clear expectations and mutual commitment. Terms can be structured in 3-month increments, with options extending up to 12 months based on your needs.
We take your privacy and data security very seriously. All client information is kept strictly confidential and is never shared or sold to third parties. We follow industry-standard practices to protect your data throughout every stage of the project. For full details, please review our Privacy Policy located in the website footer, or reach out to us directly with any questions about our confidentiality and data privacy practices.
Onboarding ensures we launch with a complete strategy, optimized systems, and a strong foundation. The two-week onboarding phase includes planning, setup, optimization, and alignment across every deliverable.
Yes, we offer exclusive discounts to members of the Anchor Bay Chamber of Commerce, Macomb County Chamber of Commerce, and select other groups. We also have a referral program to help clients save even more. Reach out today to learn about our latest discounts, special offers, and how we can make our creative services more affordable for your business!
Our rates are designed to offer exceptional value while staying within a reasonable budget. We understand that each project is unique, so we provide flexible pricing options, including project-based fees and bundled service packages. Our goal is to work with you to find a pricing structure that best fits your needs and delivers the highest quality within your budget.
We ensure secure, convenient file delivery through both Google Cloud Drive and Dropbox, giving clients easy access to download and use completed work at their convenience. Most deliverables are provided in formats such as PDF, JPG, PNG, MP4, or GIF, tailored to the service type and desired output. For clients who need greater flexibility, we also offer raw files for an additional fee.
Your satisfaction is our top priority. We work diligently to ensure each project meets your standards. If you’re not fully satisfied, we encourage open feedback so we can understand your concerns and address them directly. Our goal is to end each project on a positive note, and we’ll work with you to make any adjustments needed. However, please note that extensive revision time may impact project timelines.
We prioritize clear, accessible communication throughout every project. While we don’t currently have a Client Portal, we maintain open lines of communication through email, phone, and text to ensure that your feedback, requests, and updates are promptly addressed. Initial consultations are typically conducted via Zoom or phone for a thorough project kickoff.
Don't leave empty-handed
Whether you're launching something new, scaling up, or finally tackling that redesign — JpCS is ready to help. Reach out today and let's talk about turning your brand into something unforgettable.