Financial services marketing has a narrow lane to work in — it has to build trust fast, stay compliant, and never overpromise. That's exactly the kind of project we've supported for the Great Lakes Advisor Group.
The Great Lakes Advisor Group is a Thrivent financial advisory team based in Chesterfield, Michigan, led by Market Director Monnencia Riley, FIC, alongside Financial Advisor Kyle Kuykendall, FIC, and Taylor King. As part of Thrivent — a not-for-profit, membership-owned financial services organization serving more than 2.3 million clients nationwide — the team helps local clients with financial services, education funding, retirement savings, investments, insurance, annuities, and charitable giving strategies.
We designed retractable pop-up banners for the Great Lakes Advisor Group, including pieces built around Thrivent's career opportunity messaging.
Event banners in financial services carry a constraint most industries don't have. Every claim on that banner is subject to the same disclosure and compliance rules as any other piece of financial marketing — so the copy has to say exactly what it should and nothing it shouldn't. Add the format's own demands: a retractable banner is read from ten feet away by someone walking past, which means a handful of words have to carry the entire message. Compliant, legible at a distance, and still worth stopping for is a genuinely tight brief.
Looking for a financial advisor in the Chesterfield/Macomb County area?
This post is provided for informational purposes only and is not financial or investment advice. Please consult directly with a licensed financial advisor for guidance specific to your situation.
Whether your industry is heavily regulated or wide open creatively, we build marketing materials that fit the rules and still stand out.
Ready to strengthen your brand? Schedule a free consultation at jpetrous.com | contact@jpetrous.com | 586-563-6634.
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