Some of our favorite creative work happens behind the scenes, supporting an in-house team that's already good. Vacation Innovations was our first year-long engagement, and it shaped how this business operates.
Vacation Innovations is a global travel technology and timeshare services company, originally founded in 1999 as an escrow and title agency and now one of the largest providers of secondary-market travel products, software, and services in the industry. Their brand portfolio includes Holiday Systems International (a travel technology and loyalty platform for corporate partners and members), SellMyTimeshareNow.com (a leading marketplace for buying, selling, and renting timeshares by owner), VacationOwnership.com and ResortRentals.com (resale and rental marketplaces for vacation properties), and Timeshare Broker Services, a licensed real estate brokerage division.
They weren't short on talent. They had a genuinely excellent creative director and a bench of skilled graphic designers. What they were short on was hours. The volume of work coming through outpaced what the internal team could absorb, and the answer wasn't to hire for a temporary peak.
That's where we came in — as one more creative branch they could use however and whenever they needed.
The bulk of the work was email design: campaign graphics and email layouts built to hand off cleanly to their development team for deployment across several brands in the portfolio. Many of these campaigns ran alongside major cruise lines and hotel groups, which meant working inside someone else's brand standards — exact colors, correct logo treatments, specific typography — while still meeting Vacation Innovations' own internal design requirements.
Alongside the email work, we designed logos for a range of their internal programs and brands across timeshare, cruise, and vacation ownership offerings.
Time was logged hourly rather than billed as a fixed retainer, which suited work that moved with their volume rather than a set monthly scope.
This engagement was formative. It was our first sustained, year-long client relationship, our first real experience with brand guideline compliance at that scale, and our introduction to working within AWS. In a lot of ways, Vacation Innovations helped set the stage for what Jpetrous Creative Services became.
We're not currently working together, but we'd welcome the chance to collaborate again.
Looking to buy, sell, or rent a timeshare — or explore resort developer solutions?
If your in-house team is talented but underwater, that's not a hiring problem. That's a capacity problem, and it has a simpler fix.
Ready to strengthen your brand? Schedule a free consultation at jpetrous.com | contact@jpetrous.com | 586-563-6634.
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Jpetrous Creative Services proudly supports businesses across:
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Including communities like:
New Baltimore • Chesterfield • Sterling Heights • Clinton Township
St. Clair • Marysville • Port Huron • Rochester • Auburn Hills • Detroit
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Call or send a message. Tell me what you're working on and I'll tell you honestly whether I'm the right fit.