Content Marketing for Small Businesses: What It Actually Means and Why It Matters
Content marketing isn't as complicated as it sounds — but most small businesses still get it wrong. Jonathan Petrous explains what it actually means, the 70/20/10 rule, and why consistency beats volume every time.
How Do I Know If My Marketing Is Actually Working?
If you're not sure whether your marketing is working, it probably isn't working as well as it should. Jonathan Petrous shares the metrics that actually matter and the simplest test of all.
What Is a Marketing Funnel? (And Does Your Small Business Actually Need One?)
"Marketing funnel" sounds complicated but the concept is simple — and you already have one. Jonathan Petrous explains what it actually means and whether your small business needs to think about it.
A Letter to the Small Business Owner Who's Tried Everything and Nothing Is Working
If you've tried every marketing tactic and nothing is sticking, the problem probably isn't tactics. Jonathan Petrous gets honest about the three root causes — and what actually creates a turning point.
The Small Business Marketing Checklist: Where to Start When You Don't Know Where to Start
Not sure where to start with your small business marketing? Jonathan Petrous shares a clear, no-fluff checklist of the foundational steps every business needs to take first.
The MAYA Principle: How Apple and Microsoft Balance Innovation and User Adoption (and What SMBs Can Learn)
The MAYA principle — “Most Advanced, Yet Acceptable” — shows why innovation succeeds when it balances the future with the familiar.
Content Marketing Trends 2023: Embracing the New and Timeless Strategies
In the fast-paced world of content marketing, staying ahead of the trends is crucial to maintaining a competitive edge. It's essential for content creators to explore the evolving landscapes and adapt their strategies accordingly.
About the Author: Jonathan Petrous
A creative on a mission, Jon is the founder of JpCS. Fun facts about Jon include enjoying late-night snacks, long walks on the beach and dancing in the rain. He also enjoys spending time with his family and making sure that every job is completed with a smile.
