That uncertainty is more common than you'd think — and it's a problem that goes both ways. Sometimes the manager isn't delivering. Sometimes the client doesn't know what to measure. Sometimes both. Here's how to tell the difference, and what to do about it.
Before you can measure whether your social media manager is doing a good job, you need to know what a good job looks like. Common social media goals for small businesses:
If you and your social media manager never defined your goal clearly, that's the first thing to fix.
If you're not satisfied, say so directly. Tell them what you're observing, what you expected, and what you need to see differently. Give them a chance to respond and adjust. If the conversation doesn't lead to improvement, it's okay to make a change. Your brand is too important to leave in the hands of someone who isn't delivering.
Before parting ways, make sure you have access to all accounts and assets. Your Instagram, Facebook, LinkedIn, TikTok, and any scheduling or analytics tools should have you as the primary owner. Never allow a vendor to be the sole administrator of any platform you depend on.
Looking for social media management that's accountable, strategic, and actually drives results? Schedule a free consultation at jpetrous.com | contact@jpetrous.com | 586-563-6634.
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Jpetrous Creative Services proudly supports businesses across:
Macomb County • St. Clair County • Metro Detroit • Southeast Michigan
Including communities like:
New Baltimore • Chesterfield • Sterling Heights • Clinton Township
St. Clair • Marysville • Port Huron • Rochester • Auburn Hills • Detroit
Don't leave empty-handed
Whether you're launching something new, scaling up, or finally tackling that redesign — JpCS is ready to help. Reach out today and let's talk about turning your brand into something unforgettable.