Software that first responders and school administrators rely on during an incident has to be explained carefully. The audience is sceptical, the subject is serious, and the usual software-marketing register would have been wrong for it.
Designed and built the site around what the software actually does and who uses it, in plain language rather than safety-industry jargon. Kept the tone measured throughout — serious without trading on fear — and structured the pages so a decision maker can understand the product and know what to do next.
Before you go
Call or send a message. Tell me what you're working on and I'll tell you honestly whether I'm the right fit.