Michigan BLUE Design Awards — Readers' Choice voting campaign

Michigan BLUE magazine wanted readers to vote in the Readers' Choice category of its Design Awards before the October 30 deadline. Every placement had to say the same three things: what to do, where it comes from and when it closes.

• Campaign look: a bright lakefront living room in the magazine's signature blue, the Design Awards logo, a heavy “Vote for Readers' Choice” headline and a single Vote Now button.
• Email: header banners and square and landscape graphics for the magazine's sends.
• Website: a full run of display ad units, from leaderboard and billboard strips to medium rectangles and a half-page skyscraper, each with the deadline built in.