Bridal Celebrations 2025 — exhibitor emails and save-the-date graphics

Bridal Celebrations sells to two audiences at once. Wedding vendors had to be convinced to book a booth at the shows or space in Metro Detroit Weddings magazine, and engaged couples had to buy tickets. Both needed the same two dates and venues, Saint John's Resort on January 19 and Ford Field on March 9, to land at a glance.

• Exhibitor emails: an “It's Time To Plan Your Marketing Strategy!” series aimed at vendors, pairing the 2025 show schedule with the magazine's Winter/Spring and Summer/Fall issue dates and a direct line to the sales team. Built in eleven layout variations, from photo-led headers with a curved edge to card layouts, a gold-band version, an illustrated couple and a megaphone treatment, so the sends could rotate and be tested.
• Save the date: a bride-and-veil design with gold filigree corners, the Bridal Celebrations script logo and both venue logos, delivered in square, story and email sizes.
• Two calls to action: a “Tickets on Sale Now!” version for couples and a “Become an Exhibitor Today!” version for vendors, built on the same layout.