Marketing, in plain language

Most satisfied customers don't leave reviews because nobody asked. Jonathan Petrous shares the timing, the language, and the follow-up technique that consistently generates five-star Google reviews.

You ask three designers to quote the same website and get $800, $4,000, and $18,000. That's usually not anyone trying to take advantage of you — it's three people quoting three different projects. Here's what creates the spread.

Most creative agencies won't publish prices. Here are ours — branding, web, print, copywriting, video, social, ads, and retainers, with the tiered ad commission structure and typical turnaround times spelled out.

What happens to your leads when the marketing budget gets cut? The answer depends entirely on what you've been building. Jonathan Petrous explains the crucial difference between rented visibility and owned assets.

Google Local Service Ads put your business at the top of search results with a built-in trust badge — and you only pay per lead. Jonathan Petrous explains why most service businesses should be using them.

Most businesses assume paying for design means owning it. That's frequently wrong, and it surfaces at the worst moment — when you need a file or want to change something. Here's what ownership actually covers and what to put in writing.

Google publishes review policies almost nobody reads. Here's the working version — what's prohibited, where small businesses actually get caught, and why enforcement is usually invisible.

There's no one-size-fits-all Google Ads budget — but there is a smart way to figure out what's right for your business. Jonathan Petrous shares the framework and the honest numbers.

You built the email, it looked great in preview, and then someone sent you a screenshot where everything collapsed. Email is the most technically hostile environment in digital design. Here's what actually survives it.

You approved the design, it looked right, and the printed piece came back duller or trimmed wrong. Here's what's actually happening — color spaces, resolution, bleed, and fonts — and the checklist that prevents it.

The loudest, cheapest offer usually wins the attention. Here's why we don't compete that way, what the low-ball price point actually buys you, and when cheap genuinely is the right call.

Spending money on Google Ads but not getting leads? Jonathan Petrous walks through the six most common reasons small business campaigns underperform — and exactly how to fix them.