What I have learned building brands, websites and campaigns for small businesses across Macomb County and Southeast Michigan — written for the person running the business, not for other marketers.
Latest posts
Everything I have written
Newest first. Most of it answers a question a client actually asked me.
Content Strategy
Home Services
Video Editing
Content Marketing Trends 2023: Embracing the New and Timeless Strategies
In the fast-paced world of content marketing, staying ahead of the trends is crucial to maintaining a competitive edge. It's essential for content creators to explore the evolving landscapes and adapt their strategies accordingly.
Unveiling the Future of Graphic Design: 10 Inspiring Trends to Follow in 2023
Staying ahead of the latest trends is crucial to maintaining a fresh and innovative approach. In this blog post, we will explore 10 exciting graphic design trends that are shaping the industry in 2023.
Brand Strategy Secrets of Successful Global Brands
Successful global brands have mastered the art of brand strategy, standing out among their competitors and captivating audiences worldwide. By learning from their success, you can gain valuable insights and inspiration to elevate your own brand strategy.
Saving Time and Money: The Advantages of Hiring a Freelance Graphic Designer for Your Business
As a business owner, you're always looking for ways to maximize your savings and reduce costs. One effective solution is to bring on a freelance service for tasks such as graphic design, web design, social media management, and digital marketing. In this article, we'll outline the benefits of using freelance services and how it can save your business money compared to hiring a full-time employee.
The Importance of a Good Responsive Website: Why Hiring a Professional Designer Beats Using a Website Builder Tool
Having a website is crucial for any business in today's digital age. Not only does it serve as an online presence, but it also helps to attract and retain customers. However, having just any website is not enough - it needs to be a good one. One of the most important factors of a good website is its responsiveness.
The Importance of Brand Identity in Marketing (2025 Guide): How Consistency Builds Trust, Recognition, and Growth
Your brand identity isn’t decoration — it’s strategy. Companies like Apple, Coca-Cola, and HubSpot prove that consistent branding drives recognition, trust, and long-term growth.
Why Hiring a Professional Copywriter is Essential for Your Business Success
In today's fast-paced digital landscape, having a strong online presence and delivering clear, persuasive messaging is more important than ever for businesses. This is where a professional copywriter can help.
Unlocking the Potential of AI: How to Boost Productivity for Remote Workers and Freelancers in Creative and Marketing Positions
AI technology has the potential to greatly increase productivity in the workplace, and revolutionize the way we work. Especially with the rise of remote workers and freelancers across the nation.
3 Ways to Maximize Your Multi-Level Marketing and Direct Selling Potential with the Help of Freelancers and Creative Retainers
As a Multi-level marketing (MLM) or Direct Selling company, it's crucial to maintain a consistent brand image and message across all of your sales representatives.
Revolutionize Your Copywriting with AI: 10 Reasons to Use AI and Stay Ahead of the Competition
Artificial intelligence (AI) is revolutionizing the way we approach copywriting. By incorporating AI into your copywriting, you can stay ahead of the competition and take your content to the next level.
Anchor Your Business to JpCS: A Creative Partner for the Boating and Marine Industry
Navigating the seas of the boating industry can be a rough ride without the right crew on board. That's why hiring a creative retainer is a smart move for any business in the boating industry.
