Marketing, in plain language

Before you spend a single dollar on Google Ads, there's a checklist you need to run through. Jonathan Petrous shares exactly what needs to be in place — and what happens when it's not.

Our newest client. For C&G Remodeling, we capture and edit video for social media — because a homeowner deciding who to trust with their roof isn't reading a brochure. They're watching the work happen.

Kyle Media publishes two national boating magazines with a small, family-run team. We're their video editor — and a single five-minute interview reliably becomes fifteen to twenty pieces of social content. Here's how that math works.

Not sure if your social media manager is delivering? Jonathan Petrous breaks down the metrics that matter, the signs of underperformance, and how to handle the conversation.

Most business websites bury their answers in paragraphs. AI systems cite what they can extract cleanly, which makes structure a visibility issue rather than a formatting preference. Here's the practical version.

We design email campaigns for Hour Media, the largest publisher of city and regional magazines in the US — and serve as a preferred creative partner, taking referrals from their own advertising clients who need design support.

AI search gets the headlines. Google still sends the traffic — by a margin most people would find surprising. Here's what the referral data actually shows and what it means for where you spend your effort.

What should a social media manager actually deliver? Jonathan Petrous cuts through the fluff with a practical breakdown of deliverables, posting frequency, and creative control.

Most businesses focus on getting Google reviews. The ones that win new customers are the ones replying to them — and doing it well. Here's why your responses carry more weight than you realize.

There's no submission form for AI search. Getting cited comes down to a handful of things the research consistently supports — and a few widely repeated tactics that the evidence doesn't back at all.

JpCS serves as video editor for Kyle Media, publisher of Great Lakes Scuttlebutt and Latitudes & Attitudes — turning raw footage into finished, publish-ready content for YouTube and Meta across two distinct boating audiences.

Your social media isn't generating leads — and the reason probably isn't what you think. Jonathan Petrous explains the platform mismatch and wrong-goal problems that kill most small business social strategies.