The Importance of a Good Responsive Website: Why Hiring a Professional Designer Beats Using a Website Builder Tool

Published on
March 15, 2024
Jonathan Petrous
Owner & Creative
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The Importance of a Good Responsive Website: Why Hiring a Professional Designer Beats Using a Website Builder Tool

Having a website is crucial for any business in today's digital age. Not only does it serve as an online presence, but it also helps to attract and retain customers. However, having just any website is not enough - it needs to be a good one. One of the most important factors of a good website is its responsiveness.

What is a Responsive Website?

A responsive website is one that adjusts its layout and content to fit the screen size of the device being used to access it. This means that whether someone is viewing your website on a desktop computer, tablet, or smartphone, they will be able to navigate it easily and view its content without having to zoom in or scroll horizontally.

Why is Responsiveness Important?

There are several reasons why responsiveness is important for your website:

  1. User Experience - A responsive website provides a better user experience for visitors, as they can access your site and its content on any device. This leads to a higher level of engagement and a lower bounce rate.
  2. Search Engine Optimization (SEO) - Responsiveness is a ranking factor for search engines like Google. This means that having a responsive website can improve your site's visibility in search results and attract more organic traffic.
  3. Mobile-First Approach - With the increasing number of people accessing websites on mobile devices, a responsive website is essential to cater to this growing audience. According to Statista, as of 2021, over 53% of global website traffic was generated through mobile devices.

Why Hire a Designer Instead of Using a Website Builder Tool?

While website builder tools like Wix and WordPress may seem like an easy and cost-effective solution, they have several drawbacks:

  1. Limited Customization - Website builder tools come with pre-made templates and limited customization options. This means that your website will look similar to others that use the same platform, making it difficult to stand out from the crowd.
  2. Poor Responsiveness - Website builders often struggle with creating truly responsive websites, leading to a poor user experience on smaller screens.
  3. Lack of Expertise - Using a website builder tool does not require any web design or coding expertise. This means that you are limited in terms of the design and functionality that you can achieve with your website.

On the other hand, hiring a professional web designer provides several benefits, including:

  1. Unique and Customizable Design - A professional web designer will work with you to create a unique and customized design that perfectly fits your brand and meets your specific needs.
  2. Expertise in Responsiveness - A professional web designer has the expertise to create a truly responsive website that looks and functions great on all devices.
  3. Better Functionality - A professional web designer can add advanced features and functionality to your website, such as e-commerce capabilities, custom forms, and more.

Why Hire Me as Your Web Designer?

As a professional web designer, I understand the importance of having a responsive website that not only looks great but also provides an exceptional user experience. I have the expertise to design and develop websites that are both visually appealing and functional, using the latest design and development techniques.

I also understand the importance of SEO and will ensure that your website is optimized to rank well in search results, attracting more organic traffic to your site.

In addition, I believe in open and effective communication, and I work closely with my clients to understand their creative needs and goals for their website.

Supporting Statistics

For those that would prefer to see if for themselves, here are some real-time surveys conducted by reputable sources to further emphasize the importance of having a good responsive website for your business in today's digital landscape.

  1. Mobile Shopping - According to a recent survey by BigCommerce, 80% of consumers use their mobile devices to shop online. This highlights the importance of having a responsive website that provides a seamless shopping experience on all devices.
  2. Online Research - Another survey by BrightLocal found that 97% of consumers search for local businesses online, and 84% of those consumers use a smartphone to research a business before visiting them. This means that having a responsive website that provides accurate and up-to-date information about your business can greatly impact your potential customers' decision to choose your business over a competitor.
  3. Mobile-Friendly Websites - A study by Google found that 61% of users are likely to leave a website that is not mobile-friendly and move on to another site. This highlights the importance of having a responsive website that provides a good user experience on all devices.
  4. Bounce Rates - A study by Akamai found that websites with slow load times and poor user experiences have higher bounce rates, leading to fewer conversions and sales. A responsive website, on the other hand, can help to lower bounce rates and increase engagement by providing a seamless user experience on all devices.
  5. Increased Sales - A study by Salesforce found that responsive design can lead to a 21% increase in sales compared to non-responsive websites. This is because responsive websites provide a better user experience and are more accessible to a wider audience, leading to increased conversions and sales.
  6. Improved Search Rankings - A study by Moz found that responsive design can positively impact search rankings by improving the user experience, reducing bounce rates, and increasing engagement. This can lead to increased visibility in search results and more organic traffic to your website.
  7. Cost-Effective Solution - A study by Hubspot found that responsive design is a cost-effective solution compared to developing separate mobile and desktop websites. This is because responsive design eliminates the need for separate development and maintenance, saving time and resources in the long run.

Having a good responsive website is crucial for any business in today's digital age. While website builder tools may seem like a quick and easy solution, they often fall short in terms of customization, responsiveness, and functionality. Hiring a professional web designer like myself, on the other hand, provides a unique and customizable design, expert responsiveness, and advanced functionality to meet your specific needs and goals.

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